Fashion Founders Readiness Workshop
From Wholesale Seller to Fashion Brand Owner — Learn What It Really Takes to Launch Your Own Fashion Line the Right Way.
If you've been selling fashion, sourcing products, or working in the industry and you've dreamed about launching your own label — this workshop will help you understand what it actually takes to make it successful. Whether you're starting fresh or trying again after a failed attempt, this session will give you the clarity and structure most founders never get.
Reserve Your Free Seat
Who This Is For
Built for Fashion Professionals Ready to Build Their Own.
This workshop is designed for fashion professionals who are ready to take the next step and build something of their own. If you've spent years in the industry — and you know it's time to build something that's truly yours — this is your room.
Boutique Owners & Wholesale Sellers
Ready to transition from carrying other brands to launching a private label of your own.
Fashion Professionals in Transition
Moving from selling and supporting to creating — and building a line with your name on it.
Founders Who've Tried Before
If a previous attempt struggled with production, planning, or profitability — this workshop gives you the reset you need.
Designers Seeking Business Fluency
Creative vision is essential. This workshop gives you the business architecture to match it.
Industry Insiders Ready to Own
Stop building someone else's brand. Start building yours — with a real strategy behind it.
Inside the Workshop
What You'll Learn
During this workshop you'll learn the critical things most fashion founders never learn before they launch. These aren't surface-level concepts — they are the strategic fundamentals that separate brands that endure from collections that quietly disappear.
The 5 Readiness Factors
Every fashion founder needs to evaluate these five pillars before a single piece goes into production.
Why Brands Fail Fast
Most fashion brands fail within the first few collections. We'll examine exactly why — and how to protect yourself from the common traps.
Structure a Line That Sells
Learn how to build a collection with commercial logic — not just creative instinct — so your line can actually move in the market.
Production & Manufacturing
The biggest mistakes new founders make — and how to avoid costly errors before they happen.
Pricing, Margins & Profitability
How to think about your numbers before you commit to production, not after.
Test Demand First
Learn how to validate your concept and test demand before investing heavily in inventory.
Meet Your Hosts
Two Experts. One Complete Picture.
This workshop brings together two rare perspectives rarely found in the same room — retail strategy and production mastery. Together, they give you a full-spectrum view of what it takes to launch a fashion brand that is both creative and commercially viable.
Nichole Simms
Retail & Visual Merchandising Expert
With more than 30 years of experience in the fashion and retail industry, Nichole Simms has worked alongside some of the world's most recognized brands — including Nike, Spanx, Adidas, and Forever 21 — helping drive sales, refine visual merchandising strategy, and develop high-performing retail environments.
Today, Nichole brings that institutional knowledge directly to boutique owners and emerging fashion brands. Her work focuses on helping fashion founders build brands that are not only creative but also profitable, scalable, and positioned for long-term growth.
Krystal Lewis
CEO, Black Unicorn Merchandising
Krystal Lewis helps fashion founders transform creative ideas into real collections through expert guidance in product development, sourcing, and production. Through Black Unicorn Merchandising, Krystal works with designers and emerging brands navigating the complex process of turning concepts into production-ready fashion lines.
Her work bridges the gap between creative vision and manufacturing reality — helping founders bring their collections to life successfully, without losing their aesthetic or their margins in the process.
Two Perspectives. One Workshop.


Retail Strategy
How to position, merchandise, and scale a fashion brand that moves in the market.
Production Mastery
How to build, source, and deliver a collection without losing your margins.
Why This Workshop Is Different
Strategy. Production. Reality.
What Most Fashion Education Misses
Most fashion education focuses heavily on creativity and design. And while creative excellence matters, it is only one dimension of a successful brand. Building something that lasts requires far more than aesthetic vision.
It requires understanding strategy, production realities, and the hard economics of bringing products to market at scale.
What This Workshop Delivers
This workshop unites two critical perspectives in a single session:
Retail and brand strategy
how to position, merchandise, and scale
Production and manufacturing expertise
how to build, source, and deliver
Together, these perspectives give founders a clearer, more complete understanding of what it really takes to move from idea to execution — and from execution to a brand that endures.
30+
Years of Industry Experience
Combined expertise across retail, merchandising, production, and brand strategy.
4
Global Brands
Nike, Spanx, Adidas, Forever 21 — the brands Nichole has helped shape at scale.
1
Free Workshop Session
One focused session designed to give you the clarity and structure most founders never receive.
5
Readiness Factors
The five critical pillars every founder must understand before launching a fashion line.
"Stop building someone else's brand. Start building your own — with a real strategy behind it."
Free Online Training
Fashion Founders Readiness Workshop
If you're ready to stop guessing and start planning your own fashion brand the right way — this is your moment. Reserve your seat now and get access to the strategic clarity, production knowledge, and business frameworks that most fashion founders never receive before they launch.
This is a free, live online workshop. Seats are limited. Reserve yours before they're gone.
Free to Attend
No cost. No catch. Just the insights you need to move forward with confidence.
Live & Online
Attend from anywhere. Designed for busy fashion professionals with limited time.
Actionable & Focused
Every minute is designed to give you clarity, structure, and a clear next step forward.